To help my brother promote his project in China, which is to create a centre of excellence for blueberry growing. I was put in charge of social media to promote the crowd funding project. I maintained a Twitter feed which I used to find publications to send press releases and was used to tweet interesting facts about blueberries. The Facebook page used a similar strategy.
The crowd funder has finished and was not successful. We will now aim our interests at the Chinese public instead.